Need some holiday gift ideas? Consider taking some inspiration from your fellow cybersurfers. Today, Google unveiled the 2026 edition of the Holiday 100, its annual gift guide featuring the most-searched products of the year.
According to a company blog post, this year’s Holiday 100 picks range from “viral sensations that broke the internet,” like squishy toys and red light masks, “to nostalgic styles making a massive comeback” (think turntables and roller skates). Content essentials like podcast mics and portable ring lights have also gained ground as the creator economy continues to grow at a rapid pace.
“With over a billion shopping searches across Google every day, we get a front-row seat to what’s actually topping everyone’s wish lists,” Google said.
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Many of Google’s picks happen to overlap with Mashable’s gift guides, including our inaugural Gift of the Year list, which features the best products we’ve tested over the past year. Here are the 15 top Holiday 100 picks we recommend, in no particular order. (Notably, some are already on sale ahead of Black Friday.)
To see the full Google Holiday 100 list for 2026, visit g.co/holiday100.
1. An air fryer
$159.99
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Just when you might’ve thought the air fryer craze was over, searches for them grew by 60 percent this year. The colorful and portable Ninja Crispi, which has glass cooking containers that double as leftover storage, is one of our Gifts of the Year.
2. An LED face mask
Last year Google saw increased searches for red light masks, and this year, interest in anti-wrinkle devices jumped by 75 percent, according to Google. We still stand by the Shark CryoGlow, another Gift of the Year winner. It features cooling eye pads and three different kinds of LED lights that can target both fine lines and pimples.
3. A fitness tracker
Google noticed a 155 percent jump in searches for fitness trackers within the past year. (Run clubs are still all the rage, it seems.) Our reviewer called the screenless Google Fitbit Air “the most comfortable fitness tracker I’ve ever worn.” And at just $100, it’s way more affordable than a fancy smartwatch.
4. A record player
“Turntable record players” was one of 2026’s breakout search terms. Coincidentally, Sony released its first Bluetooth turntables in seven years this spring. In my review of the cheaper model, the PS-LX3BT, I called it “a stylish turntable with idiotproof plug-and-play functionality.”
5. A portable selfie light
Everyone wants to look good on TikTok: Google said searches for portable ring lights skyrocketed by 275 percent. Creators like Brooke Ashley Hall and Whitney Leavitt have name-dropped Newmowa’s clip-on selfie light in interviews with Mashable. (You may know it as the viral “Alix Earle light.”)
6. An instant camera bundle
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Searches for Fujifilm’s very giftable Instax camera sets rose 190 percent this year. Its 2026 holiday bundle includes a photo stand, a glittery storage box, a pack of film, and an Instax mini 12, which has a dedicated close-up/selfie mode and automatic flash. Its cute and super easy to use.
7. An Anker charging station
$79.99
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Anker’s charging accessories are reliable and affordable, which is why many Mashable staffers prefer to use them when they’re out on assignment. Google says searches for the brand’s charging stations grew by 75 percent this year.
8. A fun phone case
In 2026, people were searching for patterned phone cases twice as often as they usually do, Google said. Mashable staffers use a couple different phone case brands, including Casetify, Elago, Nudient, and Velvet Caviar.
9. A podcast mic
$99.99
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$139.99
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Google noted that searches for podcast mics have increased by 115 percent. The Logitech Blue Yeti is our go-to recommendation because it sounds great and sets up super easily. Ned Luke, the voice of “Grand Theft Auto 5’s” Michael De Santa, told us he uses one when he streams.
10. A robot mop-vac combo
$459.99
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$799.99
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We’re letting the robots do more chores this year. Per Google, searches for “robot mop and vacuum” have grown by 80 percent. After testing over 30 models, our reviewer named the Eufy C28 her top budget pick, praising its compact design, thorough cleaning, and long runtime. It’s another Mashable Gift of the Year winner, too.
11. A brushless power tool
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Mashable readers are obsessed with Milwaukee’s power tools. Those with brushless motors, which are more powerful and longer-lasting than brushed tools, saw a 70 percent jump in searches in 2026.
12. A board game
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Long live game night: Searches for “family board game” rose by 125 percent this year. “Wavelength” is a ridiculously simple but highly entertaining option that challenges you to read other players’ minds. Last Christmas, my family and I played it for hours (and barely fought!).
13. A portable sound machine
Several Mashable writers have Hatch’s minimalist smart alarm clocks in their bedrooms. (They can simulate sunrises and play soundscapes.) The Hatch Go is its portable sound machine for bebes, and Google said that searches for it jumped by 90 percent this year.
14. A Bluey-themed audio player
The Toniebox 2, a Mashable Gift of the Year winner, is a screen-free gadget that plays songs and stories when you place different “Tonie” figurines on top of it. Google noticed that it started trending after Tonies dropped its first Bluey collection this summer. (Makes sense: “Bluey” has been the most-streamed show in the U.S. for two years now.)
15. A squishy toy
Needohs are officially the new Labubus. (I promise that’s not just gibberish.) This past year, people have waited in lines for hours just to buy these colorful sensory toys. They’re probably the reason why searches for “squishy” hit all all-time high in 2026.
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