What you need to know
- Samsung is reportedly planning four Galaxy S27 models next year, including an all-new Galaxy S27 Pro.
- The Galaxy S27 Pro and Ultra could account for over 70% of Samsung’s total Galaxy S27 production next year.
- Samsung reportedly plans to produce 18 million Galaxy S27 Ultra units and another 7 to 8 million Pro models.
Samsung is expected to introduce a new Galaxy S27 Pro model next year, and it looks like the company is betting big on its higher-end models.
We’ve already seen several leaks surrounding Samsung’s upcoming Galaxy S27 series, which is expected to launch in early 2027. Unlike previous years, Samsung is reportedly planning to introduce four models this time around, including the standard Galaxy S27, Galaxy S27 Plus, Galaxy S27 Pro, and Galaxy S27 Ultra.
The new Pro model is expected to bring several Ultra-level features at a slightly lower price, and now a new report suggests Samsung has pretty high expectations for its two higher-end variants.
According to ET News, Samsung is planning to allocate more than 70% of its total Galaxy S27 production to the Galaxy S27 Pro and Galaxy S27 Ultra. The company is reportedly targeting around 35 million units across the entire lineup, with the Galaxy S27 Ultra alone accounting for approximately 18 million units.
Interestingly, Samsung is also reportedly planning to produce 7 to 8 million units of the Galaxy S27 Pro, bringing the combined production of the two premium models to around 25 to 26 million units. This means the standard Galaxy S27 and Galaxy S27 Plus will account for just the remaining 9 to 10 million units.
For comparison, Samsung reportedly produced around 18 million units of the Galaxy S26 Ultra this year, accounting for roughly 50% of the entire Galaxy S26 series production. While the company isn’t necessarily increasing production of the Ultra model next year, it’s expecting the new Galaxy S27 Pro to attract buyers who would otherwise have gone for the standard or Plus models.
For those unfamiliar, the Galaxy S27 Pro is expected to sit between the Galaxy S27+ and Galaxy S27 Ultra. Previous leaks suggest that the phone could feature a more compact design while retaining several premium features from the Ultra, including the Privacy Display. However, unlike the Ultra, the Pro model reportedly won’t come with an S Pen.
Of course, these are still reported production plans, and plenty could change before Samsung officially unveils the Galaxy S27 lineup next year.
That said, Samsung’s strategy of focusing on higher-end Galaxy smartphones has worked well for the company in the past, with the Galaxy Z Fold 8 reportedly seeing strong sales against Apple‘s iPhone Duo. And it’ll be interesting to see whether the Galaxy S27 Pro can find similar success next year.
