The product offensive, led by last month’s launch of the redesigned 2021 Rogue, has lifted dealers’ moods.
“The Rogue is hot right now,” Wheeler said. “That gets [dealers] very excited, and they know they have more new product just on the horizon.”
Nissan will bring five more new or redesigned vehicles to dealerships by the end of 2021. In addition to the Rogue, the Altima, Versa, Sentra and Titan have already received updates.
“With all the product that’s coming, that really does make a difference in how the dealer body sees their franchise and their franchise value,” Wheeler said.
The survey results show that Nissan is making a serious effort to improve dealer relations, Nissan National Dealer Advisory Board Chairman Scott Smith said. “It’s imperative Nissan continues to keep its dealers engaged,” he said.
