How can Xbox encourage consumers to ‘swim upstream’?

“A music subscription, a handful of streaming video subscriptions, and now various gaming service subscriptions — let alone mobile data and internet costs, and the fact that a lot of software is also now on a subscription model, too — this all adds up to a pretty significant chunk of people’s disposable income disappearing in fixed costs each month.”

That’s the thing. Not everyone wants yet another subscription to added to their monthly bills. Either way, trying to strongarm their Xbox customers into buying Game Pass Ultimate was just stupid.