Rumors have been swirling around the possibility of LG exiting the smartphone market after years of unprofitable results. While the company previously denied that this was the case, recent reports suggest that the company has been looking for buyers and may have found one. Meanwhile, the company’s most recent earnings report has just been released, and things don’t look any better for LG.
While LG reported a 5% increase in YoY sales, the company still saw its smartphone sales fall 9% from the previous quarter which it blames on a shortage of 4G chips. Operating profit also dropped nearly 18% from the previous quarter, and more than 16% for the calendar year, amounting to over $750 million in lost profits from the mobile division alone.
With the 5G market taking off in earnest, the global demand for smartphones is expected to recover to pre-COVID-19 levels, but competition is expected to be intensified. [We] plan to closely review the direction of the business by objectively considering our current and future competitiveness and share our business direction once it is determined.
LG didn’t have the most active year, and unfortunately, the best LG phones couldn’t make up any ground this year. The company did take a moment to tease its long-rumored LG Rollable smartphone at CES, but given the state of its mobile business, the future launch of that phone is now put into question. After all, the company does like to hype up its smartphones only for it to fail to market them adequately once released.
But while the company might be having a hard time getting its mobile division off the ground, the company has been an integral part of the Android ecosystem from the beginning, and losing LG wouldn’t be good for anyone but LG. Let’s just hope it doesn’t come to that.
