The Death of the Videogame Mascot

Depends on the character and how relevant they are or were, was the game they were in a good game that left an impression on you as a kid. If the character is over saturated and has shitty games like Sonic has had then people are tired of that character until they are rethought out and reworked from the ground up. You need a mascot for a brand when people see Link or Mario the first though that comes to mind is Nintendo, you see Kratos, Nathan Drake, Sly Cooper, Ratchet and Clank you think Playstation. When you see yes Master Chief you think Xbox but when I see Marcus Fenix I see Xbox I am not a big Master Chief fan myself. You see Mega Man, Chun Li , Ryu you think Capcom. I have never played Blinx the Cat but his game from what I read sounds like it was poorly thought out and just slapped together to try and lure children into getting their parents to buy an Xbox. You need the character well thought out relatable and to have a fun game Super Lucky’s Tale could have been an Xbox mascot as well but the game felt generic and bland. Mascots are needed to help push a brand whether they are old characters from older consoles or well planned out relatable characters that bring in a fun game to play. If mascots were truly dead then Mario, Zelda, Sonic, Ratchet and Clank, Spyro, Crash Bandicoot would not need games but they do. If I had a kid I wouldn’t mind introducing them to Mario, Sonic, Spyro show them how fun these characters are. Then when they get older introduce them to Kratos, Nathan Drake, Marcus Fenix. Mascots will never die you need mascots whether its a video game or Bugs Bunny or Mickey Mouse they are brand recognition.