To make the build-out process easier, each Free Bird or Backroad van is identical, except for the exterior or interior colors. Customers can add optional equipment such as a wraparound awning, roof rack, cargo box, tow hitch and bike carrier, among other options, during the ordering process.
The average Free Bird sells for around $41,000, while the average Backroad sells for about $73,000, Campbell said.
“I think we’re offering the customer a great value,” Campbell said. “And we’re making money in the process.”
Six salespeople at the Volkswagen and Nissan stores are certified to sell the outfitted models. Campbell — which sold 2,200 new and used vehicles in 2020 — will build 70 Free Birds and 25 Backroads in 2021. All of the Backroad vans are presold.
“We can’t make enough of these,” he said.
