Summit Automotive Partners of Centennial, Colo., which has dealerships in five states, has expanded in Colorado with the acquisition of a Honda dealership.
Summit on Sept. 13 bought Freedom Honda in Colorado Springs, Colo., from Piercey Automotive Group of Irvine, Calif.
Summit Automotive ranks No. 54 on Automotive News‘ most recent list of the top 150 dealership groups based in the U.S., retailing 16,205 new vehicles in 2020, while Piercey ranks No. 67 on the same list, retailing 13,469 new vehicles in 2020.
Piercey has four other Honda stores and one Toyota dealership, with stores located in California and Arizona, according to its website.
Summit is owned by George Gillett and family, along with partners, and includes Action Nissan in Nashville; the Berlin City Auto Group with dealerships in Maine, New Hampshire and Vermont; Groove Auto in the Denver area and Groove Silverthorne in Colorado. The dealership group sells Ford, Mazda, Honda, Lexus, Buick, Dodge, Kia, Subaru, Chevrolet, Chrysler, Nissan, Toyota, GMC and Jeep, according to its website.
A message on the Freedom Honda website from Bret Peterson, Freedom Honda’s general manager, said the store would join Summit’s Groove Auto in Colorado.
“With this larger organization behind us, the best will get even better,” Peterson wrote in the post. “We’ll have the resources to better serve you and the entire community, to offer a wider variety of vehicles and reach a higher level of customer experience.”
Bill Scrivner of Pinnacle Mergers & Acquisitions, a buy-sell firm in Frisco, Texas, represented the seller in the transaction.
