“In 2077, what makes someone a criminal?” asks Keanu Reeves, out of character from his role as Johnny Silverhand, in one of the promotional trailers for Cyberpunk 2077. “Getting caught,” Reeves answers moments before the trailer cuts to a dazzling array of glittering neon skylines, flashing gunfire, and crowds of colorful characters. While this moment is symptomatic of the edgelord marketing that’s followed the eagerly anticipated RPG on its long journey from announcement to release, it is also emblematic of the controversy surrounding it.
