Nissan Motor Co. plans to trim North American production in June because of the semiconductor shortage, the automaker said Wednesday.
Frontier and Titan pickup production in Canton, Miss., will be cut for four days in June, while Altima sedan assembly will stop for three weeks next month. Production of those models also suffered stoppages this month.
The chip shortage is striking as Nissan orchestrates a product overhaul that is central to reviving consumer interest and profitability in the U.S.
The Japanese automaker’s U.S. plants are preparing to introduce three key redesigns: the midsize Pathfinder, Infiniti QX60 crossover and Frontier midsize pickup.
Nissan is prioritizing high-volume models such as the Sentra, Rogue and Kicks for the limited supply of microprocessors, Michael Colleran, the brand’s U.S. sales and marketing boss, told Automotive News last week.
“It’s a bit of a Rubik’s cube,” Colleran said, referring to allocation decisions.
Earlier this month, Automotive News reported Infiniti will halt QX50 assembly for June to conserve chips for QX60 production, which begins in the summer.
