Electric vehicle maker Rivian Automotive is experimenting with an unusual tactic to sell its excess stock.
The company announced earlier this week it will let consumers shop for trucks in the parking lot just outside its downstate Normal, Ill., factory on Saturday.
Like a regular dealership, prospective buyers can browse between different versions of its R1T. The can take a truck for a test drive, offered on a limited basis; buy a truck right then and there; and either order a delivery or drive off the lot with their new vehicle.
