Google finalized the acquisition of Fitbit back in late 2019. However, the fitness brand continued to operate independently for the most part and sold its products through its online store. But things began to change gradually. Last year, Fitbit account holders were encouraged to switch over to a Google account. Then, in March, Fitbit went through a minor reshuffling, leading to the branding change from Fitbit by Google to just Google Fitbit. It now looks like the company is willing to take things a step further in the reorganization process by directing users to complete transactions on the Google Store.
