Getting your finances in order can be challenging. There are bills to pay, taxes to do, and the utter confusion of figuring out how and where to invest.
But spend enough time scrolling online, and you’re bound to come across finance influencers. TikTok creators are covering nearly every financial topic you can think of.
TikTok can be a valuable resource for your financial goals, but it comes with a caveat. As you might expect, many people online promote get-rich-quick schemes, bad advice, scams, or some combination of the three. Known as FinTok, finance TikTok attracts all kinds of voices — both well-meaning and not-so-reliable.
With that in mind, we’ve rounded up four finance influencers who seem to offer solid advice and useful information. Just remember, not every influencer or piece of advice will apply to your specific situation. Always do your own research before making any major financial decisions.
Michela Allocca posts mostly about ways to save money and different methods for doing so. Her account might work for folks who want to reconsider their relationship with money and their saving efforts.
Allocca told USA Today in a 2023 interview that she tries to guide folks to be responsible with money but not guide them toward specific investments, which seems like a healthy way to offer online finance advice.
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“I generally ebb away from talking too much in-depth about investments,” she told the paper. “I don’t know your life, so for me to say, you should go invest in this or that ETF, I can’t really do that in good conscience.”
Vivian Tu is a well-known finance creator on TikTok who typically posts about “wealth hacks” — aka money facts you might not have known. Tu, who used to work on Wall Street, has racked up nearly 3 million followers with short videos about finance, taxes, and other money issues.
Humphrey Yang is a TikTok creator who focuses on investing and personal finance, and he seems to have his followers’ best financial interests in mind. The Australian Financial Review (AFR) noted he was a good FinTok personality to follow. You might’ve seen his viral videos explaining just how much a billion dollars is.
Yang provides some stock-related content but also offers extensive information about retirement accounts and how to make them work for you. It’s intel many regular folks could use that.
Tori Dunlap runs Her First 100k, a financial TikTok account and company that helps young women navigate their finances. She focuses on helping people manage their money and build wealth.
Dunlap has taken off, with more than 2 million followers on TikTok, a successful podcast, and a book deal. AFR also recommended her.
Once you start looking around, you’ll notice plenty of other creators on FinTok, but remember to always be careful with your money.
