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Samsung Unpacked 2025: Everything to expect from the July event

July 7, 2025
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On Wednesday, July 9, Samsung Galaxy Unpacked will is expected to feature the reveal of new products, including this year’s versions of Galaxy Z Flip and Z Fold phones.

The Korean tech giant confirmed the event a few weeks ago, and as you can imagine, the internet has been abuzz with rumors and leaks surrounding the product that everyone expects to see there. It seems like it could be a fairly jam-packed Samsung event, all things considered.

Let’s dive right in.

SEE ALSO:

Samsung Galaxy Flip 7 and Fold 7 specs leak ahead of launch

What to expect from Samsung Galaxy Unpacked July 2025

The overwhelming expectation is that this event will largely focus on foldable devices, but there may be more in store, as well.

Foldables

For the past several years, Samsung has made its foldable money with two devices each year: A new Galaxy Z Fold and a new Galaxy Z Flip. We expect this year to carry that tradition forward, though there may be a disruption to it, too.

Before we get to that, though, it does seem fairly certain that those two pre-existing foldable devices will get upgrades this year. There have been plenty of leaks suggesting that the new Z Fold device (which we’ll call Z Fold 7, for now) will have a new 200MP main rear camera lens, new AI features, and a more powerful processor than last year’s Z Fold 6. Samsung also confirmed that its new batch of foldables this year will be the thinnest and lightest ones yet, so look forward to that.

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As for the Z Flip 7, we don’t know as much but there’s no reason to believe it won’t show up at this event. The clamshell-style foldable is said to have an upgraded exterior cover display this time around, but other enhancements will have to wait until the full announcement.

Remember the “disruption” I referred to earlier? Well, it seems like there might be a third foldable in the mix this year. A leak from Setsuna Digital on China’s Weibo social network (via Android Authority) suggested a tri-fold smartphone (as in, a super big foldable that has not one, but two creases in the display) would be unveiled in July and released in October. Samsung’s marketing for the event has also conspicuously included the word “Ultra,” though it’s not known yet if that is referring to one of the pre-existing foldables, the new one, or something else entirely.

Regardless, don’t be surprised if Samsung introduces a third foldable phone this year.

Galaxy Watch 8

Foldables likely won’t be the only thing Samsung talks about on Wednesday.

To be more specific, it seems like Samsung is gearing up to announce some new smartwatches, too. It’s not totally clear how many models will be on offer this year, but it seems fairly certain that we’ll get at least a regular Galaxy Watch 8, and a new Galaxy Watch 8 Classic model to go with it. In fact, you can see leaked renders of the Galaxy Watch 8 Classic via SammyGuru right now. At this point, it seems fairly certain that we’re getting those two watches, if nothing else.

As for new features, we don’t know a lot yet. One rumor suggests Samsung could add blood glucose monitoring to Galaxy Watch 8, which would be a huge benefit for health-minded users. We’ll see.

Project Moohan?

Lastly, it’s very possible Samsung’s Project Moohan XR headset doesn’t appear at Unpacked, but given its supposed late 2025 launch window, it might be prudent for Samsung to show off the device in some capacity here.

Originally teased back in January (complete with a Marques Brownlee demo video) before showing up again more recently at Google I/O, Moohan is supposed to be Samsung’s big entry into the wearable XR space. It would only make sense for Samsung to show off Moohan at the July event, but it’s really a coin toss as to whether or not it will appear at this point. I’m just saying that a product that’s planned to launch this calendar year should probably have a real name by now.


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