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Updated at 2:10 am ET November 28, 2025
Once upon a time, Americans lined up in droves outside Walmarts and Targets, still full from Thanksgiving dinner, so they could be first in the door at midnight. Thankfully, these frenzied Black Friday free-for-alls are a relic of a bygone era. Now, not only can you order all of the best Black Friday deals online, but for the past few years, retailers have also been launching their Black Friday sales weeks in advance of Thanksgiving.
Case in point: Amazon, Best Buy, and now Walmart have all kicked off their official Black Friday sales. So, ready or not, Black Friday is here. You can tell because Mashable is once again working around the clock to bring you live updates on all of the latest sales, standout deals, price drops, and inventory updates. Already, we’ve spied record discounts on flagship noise-cancelling Sony headphones, Apple MacBooks and AirPods, Dyson appliances, and some of the year’s most popular tech gifts.
Check out the top early deals so far, and keep scrolling for the full schedule of events and the latest live updates and Black Friday news from the Mashable shopping team.
Remember: Black Friday 2025 takes place on Friday, Nov. 28, and is quickly followed by Cyber Week, which starts on Monday, Dec. 1. However, you can already shop plenty of sales. If you want to be the first to know when new sales go online, then keep checking back as we provide live updates on the shopping festivities.
The Latest
2 hours ago | November 28, 2025
Black Friday starts now
3 hours ago | November 28, 2025
Helpful resources to crush your Black Friday shopping
We’re about 30 minutes away from Black Friday’s official start. If you’re not overwhelmed by the sheer number of deals yet, there are plenty of really great sales to shop. Check out our resources to get your shopping plan together:
3 hours ago | November 28, 2025
All the best Black Friday sales across the internet
Amazon and Walmart aren’t the only retailers hosting Black Friday sales worth shopping. We’ve found 50 of the best Black Friday sales you can shop right now. Here’s a sneak peek at the list.
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Apple — Receive an Apple gift card with an eligible purchase
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Barnes & Noble — 50% off select books
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B&H Photo — Save on tech gear like laptops, cameras, TVs, and more, with limited-time doorbusters
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Brooklinen — 25% off best-sellers
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Kohl’s — Kohl’s is offering $15 in Kohl’s Cash for every $50 spent
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Lego — Special offers, gift with purchases, membership rewards
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Lenovo — Save up to 50%, shop limited-time doorbusters
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Levi’s — You can find Levi’s on sale at Amazon or shop direct, with discounts up to 50%
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Lowe’s — A variety of different savings on items like fridges, grills, and washing machines
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Macy’s — You can find deals ranging from 40% to 70% off on clothing like cashmere sweaters, bedding, and fine jewelry
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REI — up to 50% off
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Ruggable — Ruggable is currently having a 30% off sale on its bestselling styles
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SharkNinja — Up to 45% off, extra 10% off with code EXTRA10, plus free gifts with purchase
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Solawave — Buy one, get one free
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Wayfair — Up to 80% off + free shipping
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Yankee Candle — Buy 2, get 3 free sitewide
4 hours ago | November 28, 2025
All the best Amazon deals live across top categories
4 hours ago | November 28, 2025
BOGO deals on the scents you love
We love tech here, but we also love shopping for non-tech home goods. Two sales have caught our eye with BOGO steals. Bath & Body Works is running a store/site-wide buy 3, get 4 free sale. Similarly, Yankee Candle is offering buy 2, get 3 free.
7 hours ago | November 28, 2025
Black Friday deals that make great Christmas gifts
Any savvy shopper knows that Black Friday is the best time to get your holiday shopping done. Here are some great deals we’ve found on products worthy of a spot under the Christmas tree.
$79.99
at Amazon
$109.99
Save $30
$199
at Amazon
$349.99
Save $150.99
$19.19
at Amazon
$29.99
Save $10.80
$249
at Amazon
$349
Save $100
$259
at Amazon
$339
Save $80
7 hours ago | November 27, 2025
reMarkable digital notebooks are on sale
If you love e-readers, you might also love a digital notebook. reMarkable is a huge name in this space, and a couple of its offerings are on sale at Amazon for Black Friday.
$529
at Amazon
$599
Save $70
$749
at Amazon
$799
Save $50
9 hours ago | November 27, 2025
Save $70 on Anker Soundcore sleep buds
One of our most experienced shopping reporters tested and loved Anker Soundscore’s sleep earbuds, and the two pairs she personally recommends are now on sale for Black Friday. And can you really put a price on better sleep?
$107.99
at Amazon
$189.99
Save $82.00
$179.99
at Amazon
$229.99
Save $50
11 hours ago | November 27, 2025
Deals under $25: Stock up on stocking stuffers
We love deals on OLED TVs as much as anyone, but don’t forget to check out some of Amazon’s under-$25 deals, too. This year, you can find great stocking stuffers on sale, including Legos, toys, beauty gifts, and even some gadgets.
$13.99
at Amazon
$19.99
Save $6.00
More under-$25 deals from Amazon:
12 hours ago | November 27, 2025
Top Amazon deals: Fire TVs, Lego, Yeti, Pop Mart, and Govee
What are some of the top Amazon deals of the early Black Friday season so far? Amazon has a hub for the Top 100+ deals, and it covers a wide gamut of products, from Amazon Smart Plugs to the latest trending collectible from Pop Mart. Some of the other highlights include 41% off Amazon Fire TVs, 42% off Govee Christmas lights, and 50% off JLab noise-cancelling headphones.
$39.99
at Amazon
$79.99
Save $40.00
$29.69
at Amazon
$32.99
Save $3.30
$280
at Amazon
$350
Save $70
Almost sold out!
$194.99
at Amazon
$329.99
Save $135
$44.99
at Amazon
$64.99
Save $20.00
$74.99
at Amazon
$129.99
Save $55.00
$99
at Amazon
$179
Save $80
Still looking for more deals? See the biggest discounts at Amazon’s epic Black Friday sale and save up to 70% on popular gifts, gadgets, and more goodies.
12 hours ago | November 27, 2025
Low-stock alert: Bose QuietComfort Headphones (1st Gen)
One of the best Black Friday deals of the season so far is low in stock, with select colorways already sold out at Amazon and Walmart. We’re talking about the Bose QuietComfort Ultra Headphones (1st Gen), which are down to a record-low price of $299 at Amazon, Walmart, and other retailers. These Mashable-tested headphones have since been replaced by a new Gen 2 version (which are also on sale), and once they’re gone, they might be gone for good.
$299
at Amazon
$429
Save $130
Lowest price ever 🔥
13 hours ago | November 27, 2025
Save 55% on Amazon Fire Tablets
For Black Friday 2025, Amazon has brought back the $45 tablet, with savings up to 55% on its Fire Tablet lineup. We won’t say they’re quite giving these tablets away, but let’s all appreciate that’s a weirdly low price for a tablet in a year full of inflation and tariffs.
More Amazon Fire Tablet deals:
14 hours ago | November 27, 2025
Get $65 off Magic: The Gathering Marvel’s Spider-Man boosters
This discount not only makes this Magic: The Gathering Spider-Man set in line with market value, but also undercuts other marketplaces like TCGplayer, which is selling the same box for around $160 plus postage.
The Magic: The Gathering — Marvel’s Spider-Man Play Booster Box (30 packs) is $144.99 at Amazon, down from a list price of $209.70. That’s a Black Friday saving of around $65 on a full booster display.
Credit: Magic: The Gathering
$144.99
at Amazon
$209.70
Save $64.71
16 hours ago | November 27, 2025
Check out this bumper list of Black Friday book deals
You may be old enough to remember that AmazonDOTcom started as an online bookstore. Well, you can still find great book deals on Black Friday, which go down even better with a new Kindle on sale for $79.99.
Amazon Black Friday book deals:
17 hours ago | November 27, 2025
How to get Paramount+ for free this Black Friday
Black Friday is about more than getting bargains on big-ticket TVs, laptops, and other tech. There are also huge savings to be made on streaming services, with discounts on all your favorite platforms and streaming sticks.
There’s a particularly good deal when you sign up for Walmart+ this Black Friday. Not only do you get a year of Walmart+ with all of its benefits, but you also get a one-year subscription to Paramount+ absolutely free. Until Dec. 2, one-year access to Walmart+ is on offer for just $49, which is 50% off the regular annual cost of $98. A subscription to Paramount+ is included for free.
18 hours ago | November 27, 2025
The Apple Watch SE just got another price cut at Walmart
The Apple Watch SE just got a further price drop — it’s just $129 at Walmart (it was sitting at $159.99 earlier this week).
$129
at Walmart
$169.99
Save $40.99
19 hours ago | November 27, 2025
The EcoVacs Deebot X11 robot vacuum is down to its lowest-ever price for Black Friday
The EcoVacs Deebot X11 robot vacuum has been reduced to its lowest-ever price (according to camelcamelcamel). Normally priced at $1,499.99, it’s now down to $899.99. Yep, that’s a huge $600 saving on list price. But what specifically are you getting in this model? Well, if you want a robot vacuum that can pick up dirt and mop, read the details here.
$899.99
at Amazon
$1,499.99
Save $600
19 hours ago | November 27, 2025
Apple deals are going hard this Black Friday
The AirPods 4 with ANC just hit a record-low price of $99.99, but they’re flying off the shelves. We’ve seen them sell out once at Amazon already, so if they’re sold out for you, you can also grab them for $99.99 at Target. These give the entry-level AirPods (currently on sale for $69.99) the nice addition of ANC, which performed so well that it earned these buds a coveted Mashable Choice Award.
$99.99
at Amazon
$179
Save $79.01
20 hours ago | November 27, 2025
Save $1,000 on the LG 65-inch G5 OLED 4K TV at Amazon
We’re keeping a close eye on the best TV deals to drop over Black Friday. We’ve found new low prices on OLED and QLED TVs from top brands like Samsung, Hisense, and TCL, but what if the best deal was staring at us all along?
The LG 65-inch G5 OLED 4K TV is on sale for $1,996.99 in the Amazon Black Friday sale. That’s $1,000 off and the lowest-ever price for this model. This low price was actually live before Black Friday. Should we ignore it in that case? Absolutely not. This record-low price is still really impressive for a TV that offers so many advanced features.
$1,996.99
at Amazon
$2,996.99
Save $1,000.00
21 hours ago | November 27, 2025
The best Black Friday deals on Garmin
Get record-low prices on the Forerunner 55, vívoactive 5, and epix Pro. Check out our favorite picks right here.
8:14 pm ET | November 27, 2025
Last-chance deals for Nov. 26
To entice early-bird shoppers, retailers like Amazon and Best Buy are running lightning deals throughout the Black Friday season. Here are some of the latest limited-time offers, set to end soon:
$185.97
at Amazon
$312.97
Save $127.00
$399.99
at Amazon
$799.99
Save $400
$399.99
at Best Buy
$749.99
Save $350
6:15 pm ET | November 26, 2025
This TCL QM6K deal is the best way to maximize a $500 budget
Our TV expert just upgraded to the TCL QM6K TV and recommends it to everyone. As a Black Friday deal, you can get the 55-inch or 65-inch model for less than $500.
$399.99
at Best Buy
$799.99
Save $400
65, 75, 85, and 98-inch models also at record-low prices
$397.99
at Amazon
$799.99
Save $402
65, 75, 85, and 98-inch models also at record-low prices
5:45 pm ET | November 26, 2025
The only place to score a deal on the HomePod mini
If you’re looking for a deal on the Apple HomePod mini, Verizon is the only place where we’re seeing it on sale. It’s not even included in the Apple Store’s gift card promo.
$84.99
at Verizon
$99.99
Save $15
5:02 pm ET | November 26, 2025
Ruggable’s washable rugs are 30% off
The internet’s favorite washable rug company, Ruggable, has kicked off its Black Friday sale. Save up to 30% on runners, doormats, and area rugs.
4:34 pm ET | November 26, 2025
Mashable-favorite earplugs are on sale
We’re big fans of Loop earplugs at Mashable — multiple staff members and contributors have bought pairs for themselves. They’re great for concerts and other live shows, concentrating at work, and blocking out noise while you sleep. All Loop earplugs are currently on sale for Black Friday, so grab a discounted pair for yourself (or as a stocking stuffer).
$26.95
at Amazon
$34.95
Save $8.00
$39.96
at Loop
$49.95
Save $9.99
$14.49
at Amazon
$20.95
Save $6.46
4:01 pm ET | November 26, 2025
AirPods Pro 2 are under $150
AirPods Pro 2 are not the newest pro-level earbuds from Apple, but they’re still pretty dang good. And you can get them for just $139 at Walmart today.
$139
at Walmart
$249.99
Save $110.99
2:53 pm ET | November 26, 2025
Everything to know about Black Friday 2025 sales
Black Friday shopping can be totally overwhelming, with sales spanning the entirety of November. If you want to make a game plan but aren’t sure where to even start, we’ve gathered all the necessary information across major retailers’ sales.
1:25 pm ET | November 26, 2025
A little Black Friday treat for you and your cat
The famous Litter-Robot 4 automatic litter box is $50 off at Walmart. It’s definitely a splurge, but worth it to not have to scoop kitty litter anymore.