I look forward to a few devices every year, and Vivo’s Ultra model is high up on that list. There’s a good reason for that; for the last two years, the brand has absolutely dominated with the X100 Ultra and X200 Ultra, and its cameras have the best tuning and take the best photos of any device.
Having seen the X300 Ultra, I have no doubt that Vivo is set to continue that momentum into 2026. Talking to Vivo’s Senior Product Manager Keshav Chugh, there was a clear sense that the brand is focusing on video this generation. Basically, Vivo feels that its Ultra models do such a good job with still imagery that there isn’t much to address, but with video recording on Android still not quite as good, the brand chose to dedicate its efforts in this area.
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To that effect, the phone has the ability to shoot 4K120 video from all rear cameras in 10-bit Log and Dolby Vision. This gives greater flexibility to creators looking to get the most out of videos, and the brand is touting its OIS as a clear differentiator when it comes to shooting handheld. There are other niceties, including a Pro Video mode, better color science when shooting videos, and dedicated accessories — including a custom shooting rig — and a new 400mm tele extender lens.
Vivo didn’t talk much about the actual camera sensors, and I wasn’t able to take photos with the device the brand showcased at Mobile World Congress. That said, it should have better cameras than the X200 Ultra, and the demo video the brand shared looked promising to say the least.
The design itself isn’t too different either, and the only difference I noticed is that the X300 Ultra has a slightly flatter profile on the sides, with the same gigantic camera module on the rear of the device.
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What makes the device doubly exciting is that the X300 Ultra is making its debut globally. This is a huge deal in and of itself, as Vivo has limited the previous two models to China. Bringing the X300 Ultra globally allows Vivo to go up against the Xiaomi 17 Ultra and the Galaxy S26 Ultra to a greater degree, and if the cameras are even as good as its predecessor, Vivo doesn’t need to worry about anything.
