Google is working on a screen-less Whoop-like band, which its Performance Adviser Stephen Curry has been publicly teasing for months. A recent report provided more details on the band’s name, dubbed Fitbit Air, and the premium Google Health subscription that will debut alongside it. Another report now sheds more light on the Fitbit Air’s pricing, colors, and band options.
Droid Life sources say Google will offer the Fitbit Air in three colors: Obsidian, Lavender, and Berry. Irrespective of the band’s color, though, the charger will be in white.
Google also plans to offer the Fitbit Air in multiple band options, with several color options for each. Based on the report, these will be the available choices:
- Performance Loop Band: Obsidian, Fog, Lavender, Berry
- Active Band (Small, Large): Obsidian, Fog, Berry, Lavender,
- Elevated SoftFlex Band: Obsidian, Moonstone, Porcelain
- Metal Mesh Band: Silver, Warm Gold
Many of these watch band options are already available for the Pixel Watch 3 and 4.
Droid Life says one supplier has priced the Fitbit Air at $93. This could mean Google will sell the screen-less band for around $100. While that may seem low, the company could follow a Whoop-like pricing model, with the band requiring a Google Health subscription to unlock its full potential.
The latter will supposedly be a rebranded version of Fitbit Health Coach, which will use AI to provide personalized health insights.
Google will play the subscription game with the Fitbit Air
Whoop bundles its band for free with a subscription. Unless you are willing to pay for the subscription, which costs $200 per year, the band will be useless. A lower price will help Google gain initial traction against Whoop.
A lot will also depend on the Fitbit Air’s features and battery life, which are still unknown.
The report says the Fitbit Air may hit the market on May 16. That’s just a few days ahead of Google I/O 2026.
Given that Stephen Curry has been publicly teasing the Fitbit Air for months, a mid-May release for Google’s Whoop competitor certainly sounds plausible.
This will be Google’s first major Fitbit product since acquiring the company and marks its entry into a new segment of the wearables market.
