Nintendo’s Switch 2 claimed the top spot in US hardware sales for March 2026, outselling the PS5 in both unit and dollar terms – and according to Bloomberg, you can largely thank Pokémon Pokopia for that. The surprise hit landed at exactly the right moment, driving a wave of Switch 2 purchases that helped push Americans to spend $500 million on gaming hardware last month – a staggering 69% year-over-year increase.
Circana analyst Mat Piscatella was direct about what moved the needle, stating that Pokopia “was the primary driver” of Switch 2’s March performance. That’s a remarkable statement when you consider the franchise’s pull – Pokémon has been generating serious buzz lately, and it clearly translated into hardware sales in a way that Sony couldn’t match this month. Keep in mind these figures cover physical and hardware spending tracked by Circana, so digital software numbers sit outside this particular read.
