Spotify launches verification badges for human artists

Still struggling to spot when you’re streaming AI-generated music instead of human-made tunes? Spotify is trying to help.

On April 30, the streaming giant announced it would be launching an official “Verified by Spotify” badge across its platform to distinguish human artists from synthetic-only profiles.

The badge, a light green check mark next to the artist’s name, is determined by an automatic filtering system based on the profile’s engagement history and listener activity, its compliance with Spotify policies, and authenticity markers found on and off the platform. Spotify’s system will look for live concert dates, merchandise, and linked social accounts, for example.

Spotify says it will also use human reviewers to verify profiles “behaving in good faith,” based initially on the platform’s most searched artists. The company says the policy will continue to evolve with the music industry, including considerations for human artists who use AI to create music.

In addition to verification, Spotify is beta-testing expanded artist information — akin to “nutrition facts” on food products — that will provide more context about an artist’s history and authenticity. Artists will also be given greater control over what appears on their profiles.

The badge will roll out slowly over the coming weeks.

Users have called attention to a growing number of AI-generated songs and AI-only artist pages on Spotify, as well as a rise in algorithmic recommendations that push AI music into user playlists. Last year, the platform came under fire for allegedly adding AI-generated music to the profiles of deceased artists. Many Spotify listeners have bristled at the presence of entirely AI-generated profiles on the streaming app and have called for visible AI disclosures on music pages. Spotify has previously announced expanded spam filtering systems, AI disclosures, and impersonation policies.

In January, the company told Mashable editor Rachel Thompson that the platform “doesn’t give AI-generated music any special treatment.” A Spotify spokesperson added, “While we don’t penalize artists for using AI responsibly, we are aggressive about taking down content farms, impersonators, or anyone trying to game the system.”