Electric vehicle fans, rejoice: Ferrari is now officially on board.
On Monday, the company announced its first-ever electric vehicle, the Ferrari Luce, and reader, this is not your typical Ferrari.
The Luce has been co-designed by Sir Jony Ive (the guy behind the design of at least a dozen iconic Apple gadgets, including the iPhone) and legendary industrial designer Marc Newson, the two heads of the LoveFrom creative collective.
It looks like a sports car from a certain angle, in a certain light.
Credit: Ferrari
And it shows. The Ferrari Luce doesn’t have the aggressive lines you’d typically see on a Ferrari; it’s all rounded corners, soft edges and pastel colors, with only the massive yellow brake calipers and Ferrari badge betraying its true nature. Ferrari says the Luce has “by far” the lowest drag coefficient in the company’s history, it’s actually unusually tall for a Ferrari, somewhere between an SUV and a sedan. It’s going to be a head-turner in more ways than one, and judging by some of the early reactions from Ferrari fans, not everyone will be happy about the design.
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Well this is…pleasant.
Credit: Ferrari
If you look at it from a certain angle, it can look a bit sporty from the outside. But step inside, and, frankly, it’s tamer than a Kia. Again, rounded corners and soft edges dominate the interior, and the only thing that looks like it belongs in a sports car is the steering wheel. Ferrari calls this car a “new chapter” for the company, and it certainly is different. At least the trunk, at 597 liters of capacity, is big enough for a family of four.
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No need to worry about performance, though. This thing has 1,035 horsepower and it will go from 0-100 km/h in 2.5 seconds with a top speed of 310 km/h, while still maintaining a very decent range of 530 kilometers or more.
The Luce is powered by a 122 kWh battery and four electric engines, one per each wheel, which enabled the company to do some things that can’t be accomplished in a typical petrol-powered sports car. Ferrari said the car’s development included more than 60 new patents, and some of the techy highlights include the ability to control each wheel’s motion in every direction, an active suspension system that’s derived from the Ferrari F80, and a new Vehicle Control Unit (VCU), a control centre that handles the powertrain and the driving dynamics.
The design includes lots of Corning Gorilla Glass.
Credit: Ferrari
Ferrari also put great care into making the car sound authentic, though this is a bit hard to image from the press release alone. We’re quoting Ferrari here: “A precision accelerometer at the centre of the axle captures the dynamic texture and vibration of the rotating components while the sound waves are moving. Developed in-house and patented, this system filters, equalises and amplifies the signal in a similar way to an electric guitar, but only when functional to the driving experience.” Alrighty, then.
While the Ferrari Luce doesn’t look like a raging speed demon, it does carry the price of one — starting at €550,000 (about $639,907) in Italy, though U.S. pricing hasn’t been announced yet. Production should begin in late 2026, with deliveries starting in early 2027.
