YouTube will now let you use AI to build custom feeds of videos, in a move similar to competitors like Reddit, Bluesky, and TweetDeck X.
Announced on Wednesday, Google described the personalised feed as “a new way to shape your discovery experience,” in its blog post. Essentially, YouTube users can now prompt and generate their own unique array of videos across topics, using Google’s Gemini.
YouTube has been testing the AI-powered custom feed tool since Nov. 2025. According to the company, the feature will be rolling out to the U.S. for users on mobile or desktop.
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To create one, users can tap the “Your custom feed” button on the home page. Then, give YouTube a prompt like you would an AI-powered chatbot, using moods, topics, or interests — YouTube gave the examples of “help me unwind after work with guided meditations under 10 minutes” and “give me something different beyond my usual feed,” and said there will also be prompt suggestions.
Once you’ve hit enter, Gemini will then generate a content feed that you can pin to your YouTube homepage, and it will continually refresh with new videos. All prompts are editable to tweak the feed, if you’re not liking the vibe of what you’re seeing.
Notably, Wednesday’s announcement came the same day YouTube said it’s upgrading its AI labeling system to make it more prominently displayed up top. However, YouTube Kids won’t get the same labels straight away. As Mashable’s Chase DiBenedetto reported, YouTube told Mashable in April that it was working on it. “The company also explained that its current labeling approach doesn’t apply to YouTube Kids because of other safety policies, including a lack of descriptions on Kids content,” she wrote. “For now, the new labels only apply to the main YouTube website, not content found on YouTube Kids.”
