Nothing, the London-based brand behind retro-inspired tech like the Headphone (1) and Phone (4a) Pro, is making its way to brick-and-mortar stores in the U.S. Beginning June 12, the Phone (4a) Pro, Headphone (a), Phone (3), and Ear (3) are available in more than 500 Best Buy stores across the country.
According to data from Canalys, Nothing achieved a 120 percent boost in unit sales and a 175 percent revenue increase in the U.S. alone in 2025, making it one of the world’s fastest-growing consumer technology brands. Nothing debuted in Best Buy Canada last year and has now made its way to the States.
We’ve tested Nothing’s headphones, smartphones, and watches, and have come away impressed every time. Now, shoppers in the U.S. will be able to go hands-on with Nothing’s products before purchasing.
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“Nothing exists to challenge the status quo in consumer technology,” said Carl Pei, Chief Executive Officer at Nothing, in a press release. “We’re here to remind people that tech can still be fun, rebellious, and different. As more U.S. consumers are drawn to this ethos, we are excited to make our products more accessible to show them first-hand what makes Nothing special.”
Nothing products have distinctive designs that set them apart from other brands on the market. The Nothing Headphone (1) earned a spot on our list of the most stylish headphones. See Nothing’s audio and mobile offerings for yourself in person at select Best Buy stores and online at BestBuy.com.
