The hugely popular TikTok account The School of Hard Knocks caught up with Take-Two CEO Strauss Zelnick recently, and you better believe they asked about GTA 6’s release date. In the on-the-street interview, Zelnick confirmed, once again, that GTA 6 remains on track for release on November 19.
Why is it taking so long, though?
“The team at Rockstar really does seek to do something that’s never been done before. That’s really hard and it takes a long time,” he said.
Zelnick also offered up some business advice, saying people should never compromise on their integrity–he said he learned this the hard way.
“It’s the only thing you have. I have flaws. There was a time I acted in a way that wasn’t consistent with my views about integrity in business. It hurt me really badly, and I learned a powerful lesson. Never do that,” he said.
Additionally, Zelnick said people looking for an overnight success in business are fooling themselves. “I think everyone is looking for an overnight success. My experience is that the only overnight successes are someone else’s. Everything worth doing is hard and takes a long time,” he said.
Finally, Zelnick offered up a piece of advice for people with regards to their careers. “People should chase the intersection of what they’re good at and what they like to do with emphasis on what you’re good at. Do that thing and the world will probably open up to you,” he said.
GTA 6 is coming to market with an enormous amount of hype behind it, and while it is expected to sell many millions of copies, the game is not going to help save the struggling AAA gaming industry overall.
The marketing efforts for GTA 6 are due to begin this summer, and with summer in the northern hemisphere kicking off on June 21, people are going to expect GTA 6 announcements, or a third trailer, any time now.
