Prime Day always brings excellent deals on first-party Amazon products, and this year’s event is no different. One of our favorite discounts in Amazon’s lineup right now is for the Kindle Colorsoft (16GB), which is just $160 (was $250). That’s a new all-time low price for the ereader, though the deal is only available until Prime Day ends on June 26. For something more robust, the Kindle Colorsoft Signature Edition (32GB) is also on sale–down to $220 (was $280).
Amazon Kindle Colorsoft (16GB)
$160 (was $250)
This is the newest version of the Kindle Colorsoft, offering 16GB of storage and a battery that lasts for up to eight weeks. The main attraction of the Colorsoft is its 7-inch display, which can reproduce a wide range of colors–making it a very different experience from reading on a standard black-and-white Kindle or Kindle Paperwhite.
Beyond displaying your books, comics, and magazines in full color, the screen can also be adjusted from white to amber, allowing you to fine-tune your viewing experience depending on the ambient light in your environment. In other words, you should be able to easily read your favorite content whether you’re out in the sun or tucked away under harsh fluorescent lights.
The Colorsoft supports a 150ppi resolution when displaying colors. It can also be used for black and white text, offering the same 300 ppi resolution as the Kindle Paperwhite and Kindle Scribe. However, keep in mind that many users find the Paperwhite to provide a superior display for strictly black-and-white content. So while the Colorsoft can certainly be used to read traditional novels, its big selling point is its versatility for reading comics, illustrated books, and other content with colorful graphics.
Aside from its color display, key features include the option to highlight text in various colors, the option to change the size and boldness of text, and a waterproof design that makes it an ideal companion for poolside reading. It’s also ad-free out of the box, so you won’t have to worry about any pesky advertisements popping up when you lock the device.
If you’re seeking something a bit more robust, the Kindle Colorsoft Signature Edition is on sale for $220 (was $280). It offers everything in the standard Colorsoft plus wireless charging, an auto-adjusting front light sensor, a more premium metallic black color for the device itself, and 32GB of storage.
Not sold on the Colorsoft? Just about every member of the Kindle family is on sale for Prime Day. This includes the Paperwhite Signature Edition (32GB) for $145 (was $200), the Paperwhite (16GB) for $125 (was $160), and the standard Kindle for $85 (was $110). You can find even more deals on hardware, games, Blu-rays, and beyond in our Prime Day Deals Hub.
Amazon Prime Day 2026 (June 23-26)
Video games, Blu-rays, Lego, and tech for the lowest prices of 2026.
