The dating app Bumble is considering a sale, according to a Reuters report Thursday. And fresh data from market intelligence firm Sensor Tower, shared with Mashable, may help explain why.
Bumble has experienced the largest decline in global downloads among top dating apps over the past year and a half, according to Sensor Tower.
What’s going on at Bumble?
It’s no secret that Bumble has been going through a tough time for the past few years. Its stock is down 96 percent from its IPO at the time of this writing, even with a boost given the news of a potential sale.
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Bumble began with the distinction that women began the conversation (in heterosexual matches). But the company decided to switch it up in 2024, allowing men to message first with the “Opening Moves” feature.
The app has since removed Opening Moves in Mexico and Australia, signaling that it wasn’t a hit among users.
During Bumble’s Q4 2025 earnings call, founder and CEO Whitney Wolfe Herd announced that Bumble will test an AI-powered dating experience, even as the numbers showed the app’s total revenue and paying users decreased year over year. The year-over-year dips in total revenue and paying users continued in Q1 2026.
Wolfe Herd also recently shared that Bumble is removing its swipe feature. While she wasn’t forthcoming about what will replace it, her mention of the potential AI assistant and matchmaker seemed a strong indication to many Bumble users. Their reaction was less than positive.
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How Bumble is exploring a sale
Sources close to the company told Reuters that Bumble is working with Morgan Stanley investment bankers on a potential sale process. It’s not a done deal, however, and the app might stay independent.
Bumble didn’t respond to Reuters’ request for comment. Morgan Stanley and asset manager Blackstone, which reportedly owns 22 percent of Bumble, also declined. Mashable has also reached out to Bumble for comment.
The buzz on Bumble’s numbers
Sensor Tower’s senior insights analyst, Kara Lee, reported that in 2025 and the first half of 2026, global Bumble downloads fell by 23 percent and 15 percent year-over-year, respectively. Between Tinder, Hinge, and Bumble, Bumble has seen the greatest decline in global total downloads, Sensor Tower says.
Tinder’s downloads decreased in the same time period, Lee wrote, but by four percent and two percent year-over-year, respectively. Downloads of Hinge, meanwhile, increased by 14 percent and 25 percent during this time, respectively.
This is consistent with the financial reports. Tinder and Hinge are both owned by Match Group, and according to their Q1 2026 earnings, Hinge’s direct revenue and paying users are up year over year. For Tinder, those metrics were down in previous quarters, but now it’s making something of a comeback, as its direct revenue was up two percent year over year.
Hinge is also beating its two main rivals in monthly active users (MAU), according to Lee. They’re up 23 percent year over year in 2025 and 25 percent year over year in the first half of 2026.
Bumble’s user base, however, has experienced consistent declines over the last five quarters, Lee reported. While its monthly active users increased by 4 percent year over year in the first quarter of 2025, they dropped by 14 percent year over year a year later.
Tinder’s monthly active users have fallen slightly, but it averages a mobile user base that’s 2.5 times larger than Bumble’s.
So while Bumble isn’t the only dating app struggling, it might be faring the worst right now.
