When it comes to Emmy snubs, the Mashable team is most dismayed by Dropout walking away with nothing in this morning’s nominations.
Game Changer isn’t just a program on Dropout; it’s also a fitting description of the platform itself. CEO and game show host Sam Reich has been rewriting the rules of Hollywood with labor practices that include paying for auditions and profit-sharing. Plus, with his comedy collaborators, he’s launched inventive TV shows like Game Changer, Dimension 20, and Very Important People.
And yet the Television Academy has recognized none of the above.
Earlier this year, for Mashable 101, I interviewed Dropout stars, including Reich, Brennan Lee Mulligan, and Vic Michaelis. As Michaelis said of the indie streamer’s Emmy nomination potential, “It does really feel like we are at a tipping point right now.”
Michaelis, who performs across several Dropout shows and hosts the comedy show Very Important People, noted, “The Oscars are moving to YouTube,” and “There’s a podcast category now for the Golden Globes. Things are starting to change.”
So, what happened?
Why did Dropout get snubbed at the Emmys?
Last April, Variety reported that Dropout had submitted for 11 categories for the Emmy Awards. Very Important People was submitted for Outstanding Variety Series, and Michaelis for Lead Comedy Actress. Meanwhile, Game Changer pitched for Outstanding Game Show and Outstanding Host for a Game Show, for Reich. Other submissions were in the creative Emmys categories, including direction, costumes, make-up, and picture editing.
For Dropout fans, this seemed like a strong strategy. On Very Important People, Michaelis plays a version of themself who is a desperate journalist, seeking to impress at all costs. Each week, as they welcome a new surprise guest — a prosthetics-covered comedian who improvises a character “on the spot” — Michaels is challenged to create an arc with her collaborator, while keeping in character and going off the rails for comedy greatness wherever possible.
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Who did get nominated for the Emmys Dropout was aiming for?
The make-up accomplishments alone should have made Very Important People a lock. But instead, the nominations for Outstanding Makeup For A Variety, Nonfiction Or Reality Program went to Dancing with the Stars, the Oscars, and Saturday Night Live. This hints at an issue critics of the Emmys have pointed to over and over: The Emmys favor legacy over innovation.
This year, the Emmy nominations for Outstanding Variety Series went to The Daily Show, Jimmy Kimmel Live!, Last Week with John Oliver, The Late Show with Stephen Colbert, and Saturday Night Live. Each is an institution for comedy, leaving no room for the new voices that are cracking up audiences.
Outstanding Game Show nominees include Celebrity Family Feud, Jeopardy!, The Price is Right, Wheel of Fortune, and Who Wants to Be a Millionaire. Once more, all legacy shows.
Outstanding Lead Actress in a Comedy Series nominees are Quinta Brunson for Abbott Elementary, Ayo Edebiri for The Bear, Elle Fanning for Margo‘s Got Money Troubles, Lisa Kudrow for The Comeback, and Jean Smart for Hacks. None are underserving of this honor. But all are in more traditional comedy shows than what Michaelis creates with the VIP team.
Outstanding Host for a Game Show nominees include Steve Harvey for Celebrity Family Feud, Ken Jennings for Jeopardy!, Colin Jost for Pop Culture Jeopardy!, Jimmy Kimmel for Who Wants to Be a Millionaire, and Martin Short for Match Game. No real surprises, but also in this bunch, no one who hosted a different game every week and then unexpectedly became a contestant when his collaborators turned the tables. (See the epic “Samalamadingdong,” and tell me Jost could pull that off.)
Dropout defies easy categorization.
In an interview with Mashable, Reich spoke about the challenge of picking episodes for submission that would get across what makes Game Changer special.
At the time, he said, “‘Rulette’ is a pretty good bet. It’s very funny, [a] very well-celebrated episode. It’s very in the spirit of our show, despite even feeling a little bit basic for the show. It’s like a great introduction to our show, and it’s almost traditional enough that your average Emmy voter could look at it and go like, ‘Oh, I understand how this is a game show like the game shows I’m used to, and how it’s different.'”
A similar debate went into where to submit Very Important People, a parody talk show. As Michaelis put it, “Do [our shows] fit perfectly into those boxes? No.”
But as Dropout grows, it seems the Emmys are an almost inevitable next step. And some progress has been made for creator representation, as fellow Mash 101 honoree Kareem Rahma’s “Subway Takes” earned an nomination in “Outstanding Short Form Comedy, Drama Or Variety Series.”
It took years for the Emmys to acknowledge the excellent shows coming out of streaming studios like Netflix over traditional broadcast programs. Now, indie streamers like Dropout are facing that same uphill climb. How will it take for the Television Academy to recognize the incredible craftsmanship, creativity, and comedy that’s coming out of Dropout? At least one more year.
