The glass campus in Englewood Cliffs, New Jersey, is barely a year old. Samsung opened it in September 2025 to replace the Ridgefield Park headquarters it had kept since 1992, and now roughly 739 of the people who work there are being told they can follow the company to Texas or start looking elsewhere.
The number comes from a Worker Adjustment and Retraining Notification filed with the state.
It puts Samsung Electronics America on a tech layoff list that has grown long through 2026, though the company would prefer the cuts were not read that way.
Samsung Electronics America is the unit that sells phones, televisions, displays, and home appliances across the US, separate from the semiconductor business.
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It employs around 1,200 people in New Jersey, which makes the 739 affected roles close to 62% of the site, all notified on 30 June of what the company called an “enterprise-wide reduction in force.”
The cuts are tied to a move rather than a downturn. Samsung is relocating the division’s headquarters to Texas by the end of 2026, consolidating its US consumer operations closer to the state where it has poured billions into chipmaking, and says a majority of the affected New Jersey employees received relocation offers rather than termination notices.
“This process may lead to changes in our workforce structure, such as employees who are unable to relocate,” the company said, describing the exercise as a reorganisation meant to foster “stronger collaboration and optimise the organisation.”
Whether a given worker reads that as a relocation or a layoff depends mostly on whether they can move a household halfway across the country.
New Jersey is not the only site affected. Reporting around the move points to roughly 100 more roles going at Samsung’s Plano, Texas campus and about 179 at Samsung SDS America in Ridgefield Park, the town the company only recently left behind.
The WARN Act exists to make exactly this visible. It requires large employers to give 60 days’ notice of mass layoffs, which is why a corporate relocation surfaces as a public filing at all rather than an internal memo.
Samsung has not disclosed severance terms for those who choose not to move, nor how many of the relocation offers it expects workers to accept.
The timing is its own kind of statement. Samsung is trimming its US consumer-electronics staff in the same quarter its chip division is posting record semiconductor profit, and the gap between the two halves of the company has rarely been wider.
Group operating profit for the second quarter came in around 89 trillion won, a record and close to a 19-fold jump on the year before, carried by demand for the high-bandwidth memory that feeds AI data centres.
The mobile and consumer side, the part of Samsung that Englewood Cliffs actually serves, has had a far thinner year, squeezed by softer smartphone sales and the rising cost of the very memory chips its sibling division sells at a premium.
That split runs through the whole business. The memory boom that pushed Samsung’s market value past $1tn earlier this year has not reached the divisions selling Galaxy phones and smart fridges, where Apple and tightening margins press from both sides.
It is a familiar shape across the industry, where headcount has become the lever of choice from Meta’s own cuts downward.
State officials have said little so far. Englewood Cliffs sits in the district of Representative Josh Gottheimer, whose office had not issued a public response by the time the filing surfaced.
For the people named in the notice, the corporate arithmetic is beside the point. The choice in front of them is a house in New Jersey or a job in Texas, and the deadline for deciding runs out with the year.
