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Last year, Best Buy ran its Black Friday in July sale as direct Prime Day competition. But with Prime Day being in June in 2026, Best Buy couldn’t exactly call its competition sale Black Friday in July (the retailer went with Tech Fest instead). But that just means we get two major Best Buy sales this summer — just one month after Tech Fest slash Prime Day, Best Buy’s Black Friday in July sale event is bringing even more heat.
The sale is live now through Sunday, July 26. Best Buy is likely to drop new doorbusters more than once, so be sure to check back over the next few days.
Black Friday in July deals span all of the categories you expect from a Best Buy sale: TVs, iPads and MacBooks, unlocked phones, smartwatches and fitness trackers, you know.
In true Black Friday fashion, there’s a whole landing page dedicated to deals that are 50% or more off — actually, way more than one page, considering more than 8,000 items are half off. If you’re not trying to make any big purchases, this section is still a great spot to stock up on necessities like AirTags, charging cords and portable chargers, screen protectors, or phone cases.
Mashable Deals
We’ve pulled out just a few of our favorite 50% off deals from that list, though you should peruse on your own to see this variety for yourself:
50% off TVs
$599.99
at Best Buy
$1,199.99
Save $600
$1,399.99
at Best Buy
$2,999.99
Save $1,600.00
50% off laptops
$199
at Best Buy
$419
Save $220
$159
at Best Buy
$399
Save $240
50% off headphones
$29.95
at Best Buy
$64.95
Save $35
$89.99
at Best Buy
$189.99
Save $100.00
50% off gaming gear
$49.99
at Best Buy
$119.99
Save $70
$89.99
at Best Buy
$179.99
Save $90.00
50% off home tech
$104.99
at Best Buy
$299.99
Save $195
$199.99
at Best Buy
$399.99
Save $200
