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Spotify hits 300 million Premium subscribers

August 4, 2026
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Spotify has 300 million Premium subscribers, according to the company’s Q2 earnings report.

Announced on Tuesday, the company said it had hit “a milestone no audio streaming service has ever reached,” with the total marking a nine percent increase from last year.

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Spotify indeed dominates the U.S. audio streaming market, topping competitors like Apple Music (estimated around 100 million paid subscribers) and YouTube Music (estimated around 125 million combined subscribers with YouTube Music and Premium), though these are industry estimates — streamers rarely publicly herald their paid subscriber numbers, so Spotify’s announcement is a rarity.

Spotify’s ad-free tier, which allows users to listen offline, enjoy lossless audio, and control queues, costs $12.99 per month. Over the last year, the company has gone hard on tempting free users to pay for Premium, adding a plethora of features, including Running Mode, Page Match, concert ticketing, and more, as well as rolling out an AI chatbot for your music and listening history.

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It’s not the only increase for Spotify either, with the platform reporting 777 million monthly active users (up 12 percent from last year) and total revenue up 14 percent — that’s €4.8 billion.


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Spotify co-CEO Gustav Söderström said in a press statement that Q2 2026 showed the company was building “better engineering, faster shipping, new products, and new ways for users to engage. We are still in the very early stages of what is possible and will continue to have a high bar for investments…Our job remains the same: understand the technology early and deeply, and turn it into something people love. Creating value for our stakeholders.”

Spotify did see layoffs in Q1, with three percent of staff fired in March 2026 from the company’s podcast sector.

We asked you to predict what Apple will do next. See the results and find out how to get a shot at winning an Apple Watch!

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