During its Q2 2026 earnings call yesterday, Tinder owner Match Group announced that the dating app is testing even more new features — after just expanding Events last month and launching a suite of new features in March.
In Match Group’s prepared remarks for the call, Match and Tinder CEO Spencer Rascoff announced that Tinder is testing a Missed Connections feature, with Canada and Australia the first to try it. Details are scarce at this point, but Rascoff said, “Missed Connections brings the in-app and real-world experiences together by surfacing a weekly curated set of profiles in a dedicated tab based on who users crossed paths with in the prior week.”
Missed Connections is part of Tinder’s strategy to bring singles together in-person, hence the expansion of the Events tab into nine additional cities in the U.S. and Europe after an initial test in Los Angeles. Internal data showed that Gen Z singles want a way to “share in-person experiences” with people who can “become closer connections,” but it’s difficult to transition from online to IRL. Tinder is trying to ease that transition.
Hookup apps for everyone
AdultFriendFinder
—
readers’ pick for casual connections
Tinder
—
top pick for finding hookups
Hinge
—
popular choice for regular meetups
Products available for purchase through affiliate links. If you buy something through links on our site, Mashable may earn an affiliate commission.
Rascoff also said that AI was used in the creation of Missed Connections, from idea to final product in weeks instead of months. When the CEO joined the brand last year, his product principles included speed and urgency, using AI to build tools faster, and “failing fast.”
Mashable Trend Report
We asked you to predict what Apple will do next. See the results and find out how to get a shot at winning an Apple Watch!
Tinder is also testing a text-based Search feature in Canada “to help users find people they are interested in more efficiently.” Around 10 percent of testing users have submitted a search, and tens of thousands of searches have been generated in the first few weeks.
The app has also updated its recommendation algorithm for straight women, which apparently drove gains in Sparks (the number of users engaging in six-way conversations on Tinder in a given week) and Sparks Coverage (the percentage of active users who experience a Spark in a given time). Rascoff said recently that he wants more women on the platform, so that might be why the team started there. Tinder rolled out these updates in mid-July and is now expanding the updates to the algorithms for straight men and LGBTQ users.
The updates come as Tinder’s direct revenue and paid users continue to decline year-over-year (one percent and five percent, respectfully), but the gap is narrowing. In the press release for the earnings, Match Group stated that year-over-year daily active user decline is four percent, which is the best result in 10 quarters, and year-over-year monthly active user declines improved too.
While Hinge continues to soar in direct revenue (22 percent YOY) and paying users (17 percent YOY), Barron’s reported that Match Group focuses on Tinder because it brings in over half of Match Group’s overall revenue, despite the portfolio including 45 apps.
