Just how much will the foldable iPhone Ultra cost? That’s the biggest lingering question ahead of Apple’s big iPhone launch event on Sept. 9.
Leaks point to a price of $2,000 or more, and now, a new report from the analysts at the market intelligence firm International Data Corporation (IDC) projects an average selling price of $2,550. The IDC has a solid reputation and is well known for its mobile market research in particular.
The foldable iPhone Ultra is a brand new product category for Apple, so there’s no baseline to say how much it could cost. However, the latest IDC report backs reports that the iPhone Ultra will launch at above $2,000.
We should note that the iPhone Ultra won’t necessarily set you back $2,550. The average selling price could be quite a bit higher than the starting price, as many consumers will pay more for configurations with more storage. Despite the high price, the IDC projects that Apple will sell more than 17 million iPhone Ultras by the end of 2027 and bring in more than $45.7 billion from the foldable.
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“Apple’s entry into the foldable market has done more than reignite growth in a category that was losing momentum,” said Nabila Popal, Senior Research Director of IDC Worldwide Quarterly Mobile Phone Tracker in a statement. “It has fundamentally altered the market’s trajectory. Without Apple, foldable shipments would have declined at a double-digit rate year over year.”
The $2,550 estimate gives us a clearer idea of what to expect from the iPhone Ultra. Some Apple analysts have projected a $2,399 launch price for the iPhone Ultra, and it could cost up to $3,000 with more storage.
IDC projects that Apple will capture around 40 percent of the global foldable market and account for more than half of the total value of foldables.
According to the IDC, the iPhone Ultra is expected to be such a hit that it will propel the foldable market forward as the only mobile category that experiences growth in 2026. The firm expects the rest of the global smartphone market to decline this year due to higher prices driven by ongoing global memory shortages.
“Perhaps most notably, Apple is positioned to challenge Huawei and Samsung for leadership in markets where they have long dominated, an extraordinary outcome for a product expected to be less than two years into its lifecycle,” Popal said.
