Target Pokémon 30th Anniversary event: How to claim custom card crafts, free goodie bags, and limited-edition drops

TL;DR: Target is hosting a nationwide Pokémon 30th Anniversary event on Sept. 27 from 12-4 p.m. local time. Attend to claim custom card crafts, free goodie bags, and limited-edition 30th Celebration TCG drops.

Nothing surprises me anymore when it comes to Pokémon. It doesn’t matter how many collections and expansions hit the market. I know the world will collectively lose its mind whenever anything new drops. Nothing is changing anytime soon.

So when I heard that Target is planning a huge nationwide Pokémon 30th Anniversary event with merch, games, and giveaways, the hairs stood up on my neck. This is going to be big, so I want you to be prepared.

Here is everything you need to know if you plan to attend, what you can actually get, and how to prepare for the inevitable crowds.

When is the Target Pokémon event?

Target’s Pokémon 30th Anniversary event takes place on Sunday, Sept. 27 from 12-4 p.m. local time at participating brick-and-mortar locations.

Store participation and stock allocations will vary by location, so I recommend checking the full list of participating stores or calling your local store beforehand to confirm they are hosting. It’s also worth asking about their line policies, so you don’t go home disappointed.

What freebies, activities, and demos are offered?

Target is setting up dedicated Pokémon areas in participating stores featuring a mix of interactive activities and freebies. You can expect a “draw-your-own Pokémon card” craft station that includes a plastic slab cover resembling a PSA-graded collectible. Select Target locations will also feature playable demos for Pokémon Pokopia on the Nintendo Switch 2.

Everyone loves a freebie, and the good news is that you can expect promotional giveaways while supplies last. Target hasn’t confirmed exactly what will be on offer just yet, but we’re seeing rumors around goodie bags for attendees. According to reports, the first ~98 attendees in line will receive a bag of freebies, which includes a Mewtwo promo card and a special event ticket. That ticket can be redeemed to purchase two 30th Celebration Tins, if the rumors are true.

Demand during the Sept. 16 launch was massive, so what are your chances of actually getting your hands on anything during this event? You’re going to be going up against scalpers, but what’s new?