What you need to know
- Google is rolling out a new Shop Devices section in the Play Store for browsing Pixel and Samsung Galaxy hardware.
- The new option appears in the Play Store’s profile menu and redirects users to Google’s existing hardware storefront.
- The portal lists devices like the Pixel 11, Pixel Watch 4, Galaxy S26 Ultra, Google TV Streamer, and more.
Google is rolling out a new Shop devices option in the Play Store, allowing users to buy not just apps and games, but also smartphones and other hardware directly through the app.
For years, the Google Play Store has been the go-to storefront for downloading apps, games, books, and more. But now, Google wants to expand that experience to hardware as well. As spotted by 9to5Google, the company has added a new “Shop devices” section within the Play Store that lets users shop for not only Google Pixel phones and Pixel Watches, but also Samsung Galaxy devices.
The new Shop Devices option appears when you tap your profile icon in the top-right corner of the Google Play Store. Selecting it opens the Google Store where you can browse and purchase Google Pixel and Samsung Galaxy devices.
Currently, the portal lists several devices, including the Samsung Galaxy S26 and Galaxy S26 Ultra, alongside Google’s own products like the Pixel 10a, Pixel Watch 4, Pixel 11 Pro Fold, Google TV Streamer, Pixel 11, and Pixel 11 Pro.
Other devices, including the Galaxy Z Flip 8, are also listed. However, it doesn’t appear to be a complete storefront for either brand just yet, with only select devices available for now. Google could expand the selection as more products are added to the portal.
It’s worth noting that eligible Google One subscribers can also take advantage of the 10% Google Store credit benefit when purchasing supported devices through the portal. You can then use the 10% credit towards any other future Google Store purchase.
But perhaps the more interesting part is that Google doesn’t seem to have updated the prices of Samsung’s Galaxy S26 series in the new shopping section.
For those unaware, Samsung recently increased the prices of the Galaxy S26 lineup in the U.S. by $100, meaning the base Galaxy S26 now starts at $1,000, while the Galaxy S26 Ultra starts at $1,400.
However, the Shop Devices portal still shows the older, lower prices for both phones. So, at least for now, you may be able to pick up the Galaxy S26 or Galaxy S26 Ultra for less than Samsung’s revised pricing, although it’s worth checking the final price at checkout.
That said, if you’re specifically looking for a deal on the Galaxy S26 series, it’s still worth comparing prices with retailers like Amazon, where you might find better discounts than what’s available through Google’s new shopping portal.
