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Kindle Unlimited is now Kindle+ — What to know about the rebrand

October 23, 2026
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For the most avid readers, Kindle Unlimited is an incredible membership providing access to millions of books on your e-reader. But subscribers may have noticed a change to their membership this week.

As of Oct. 22, Amazon rebranded Kindle Unlimited to Kindle+. Now under your subscription tab, you’ll find your membership listed as Kindle+. But what does this mean for your membership? Has the program or pricing changed? Here’s everything we know about Amazon’s rebrand from Kindle Unlimited to Kindle+.

What to know about Kindle+

The Kindle+ rebrand is now reflected on your membership page.
Credit: Amazon / Mashable

Luckily, the rebrand from Kindle Unlimited to Kindle+ is just a name change. Everything else about the program has stayed the same. Membership still costs $11.99 per month with the same access. Kindle+ is a library of millions of books, audiobooks, comics, manga, and magazines. Members of Kindle+ can borrow up to 20 books at a time, plus thousands of ebooks also have companion audiobooks, so you can simultaneously read and listen.

You don’t need a Kindle e-reader to enjoy Kindle+. As long as you have access to the Kindle app on a computer, tablet, or smartphone, you can access your Kindle library and all the Kindle books you’ve added through Kindle+. You can even add Kindle+ books directly on your Kindle without going through the Kindle app or a browser.

And right now, enjoy Kindle+ for free.

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By signing up, you agree to receive recurring automated SMS marketing messages from Mashable Deals at the number provided. Msg and data rates may apply. Up to 2 messages/day. Reply STOP to opt out, HELP for help. Consent is not a condition of purchase. See our Privacy Policy and Terms of Use.

How to get Kindle+ for free

If you’ve been eyeing a new Kindle, you can get three months of Kindle+ free. Amazon is running a promotion that bundles a new Kindle with three months of Kindle+ for free. The bundle costs $189.99, which is just the cost of the new e-reader. That saves you $35.97 and gives you access to millions of books for three months. Your membership will auto-renew, so don’t forget to cancel before you’re charged.

$189.99
at Amazon

$225.96
Save $35.97

 

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