American Girl doll Harryween deal: How to get $40 off in NYC this weekend

TL;DR: Through Nov. 1, fans dressing as historical American Girl dolls for Harry Styles’ “Harryween” shows can get $40 off a Historical Character doll at the American Girl NYC flagship by showing photo proof of their costume.

When Harry Styles dropped his track “American Girls,” he was probably singing about classic romance. His fans took the title dead literally anyway, showing up to his shows dressed from head to toe as actual historical American Girl characters.

Naturally, the trend exploded on TikTok. Fans traded cowboy hats for Samantha Parkington’s Edwardian velvet coats, Kirsten Larson’s prairie aprons, and Kit Kittredge’s Great Depression-era newsboy caps.

Now, with two massive (and very costume-heavy) “Harryween” concerts hitting New York City this weekend, American Girl is leaning all the way into the bit by giving fans a very real discount for their efforts.

If you dress up as a historical American Girl character for the concerts, you can score $40 off any Historical Character doll at the brand’s NYC flagship store. Considering full-size historical dolls rarely see steep discounts and normally cost up to $175, knocking $40 off is a nice break for collectors and nostalgic fans.

How to claim the $40 discount

You don’t need a voucher code, but you will need to head into Manhattan in person. Here is what to know:

• Where — In-store only at the American Girl New York City flagship store (located at 75 Rockefeller Plaza).

• When — Valid only on Friday, Oct. 31 and Saturday, Nov. 1.

• How to redeem: Just show an employee photo proof of your historical American Girl costume at checkout.

• The fine print — The $40 discount applies exclusively to Historical Character dolls, is limited to one per customer, and runs only while supplies last.

Whether your look channels Victorian tea parties or frontier pioneer grit, your concert fit can finally pay for itself. Just snap your photo at the arena, hit Rockefeller Plaza before Saturday ends, and grab your doll before stock runs dry.