What’s your vibe on a long car journey? Are you the driver — focused on the road and your safety, determined to get to your destination on time? Or are you the passenger, tasked with the aux cord, cueing up podcasts, and sipping on an iced coffee? Yes, we’re talking about the passenger princesses out there.
Nov. 18 marks the third annual National Passenger Princess Day, and Dutch Bros is taking the viral trend to the next level with a mammoth merch drop.
To mark the occasion, Dutch Bros is rolling out its first-ever dedicated holiday energy drink, an online drop of fuzzy car accessories, and a nationwide morning giveaway of rhinestone car vent bling. Yes, this is real.
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The festivities kick off on Nov. 13 and culminate on Nov. 18 with free car charms on qualifying beverage orders:
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Pink Majesty (Nov. 13): The chain’s first dedicated beverage engineered specifically for the occasion. It blends a neon-pink Rebel energy drink base with tiny edible candy crown sprinkles.
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Merch Drop (Nov. 13): Dropping exclusively on the Dutch Bros Shop online, the collection features a plush pink fuzzy seat belt cover, an oversized sherpa-lined cabin hoodie, a bedazzled mini cup-holder trash bin, and a specialty “credit card wand” designed for swiping cards at drive-thru windows with acrylic nails.
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Vent Charm Giveaway (Nov. 18): Starting at 5 a.m. local time on the official holiday, drive-thru guests ordering any medium or large drink walk away with one of three collectible rhinestone-studded car vent clips (free while supplies last).
Credit: Dutch Bros
Physical stock for Dutch Bros giveaways is notoriously lean. If you pull up to the drive-thru window after the morning rush, odds are the franchise will be completely out of charms. The early bird gets the merch.
