Halloween shopping keeps creeping earlier every year, and Target is betting its 2026 Halloween lineup will get shoppers in early before the leaves even start turning. The retailer just unveiled this year’s assortment, and prices stay cheap, with 60% of the decor under $10 and half of all costumes and accessories under $25.
Target’s decor splits into two styles this year. Hyde & EEK! Boutique keeps it playful and affordable, with most pieces $10 or under — the standout is a $25 posable skeleton that can strike a new pose every day.
Later this month, Target’s own Threshold brand adds a more grown-up Halloween collection: glass pumpkins, rattan pieces, and haunted village sets. For kids, the upcoming Pillowfort Monster collection turns kid-drawn artwork into plush toys and hooded blankets.
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Target’s exclusive K-Pop Demon Hunters costumes headline the costume collection, including a Rumi look built to be the centerpiece of any group costume. Pokémon gets a major expansion too — up to 26 costumes this year, more than double last year. There are also picks from Toy Story and Super Mario covering most of the big fandoms.
The candy aisle mixes nostalgia with new flavors. Target-exclusive picks include the Nerds Gummy Clusters Halloween Mix, Nutty Fruity Dubai Chocolate, and Drizzilicious in Pumpkin Spice and Apple Pie. For families looking to make an activity out of it, Target’s DIY lineup includes Mondo Llama Pumpkin Mosaic Art Kits and Favorite Day Brain Cupcake Kits — easy, mess-contained projects that don’t require a trip to the craft store first.
The Halloween lineup is ready to shop at Target now — in store, through Drive Up, or with Order Pickup.
