TL;DR
Ford’s Q2 US sales dropped 10.3% to 549,200 vehicles. EV sales fell 40.7%. F-Series fell 11% due to aluminium supply fires. Ford expects recovery in H2.
Ford reported a 10.3% decline in US new vehicle sales for the second quarter, selling 549,200 vehicles compared with 612,095 a year earlier. Pure EV sales plunged 40.7% year on year. F-Series truck sales, including the F-150, fell 11% after Ford’s top aluminium supplier suffered two factory fires late last year that disrupted production.
Ford said customer demand for the F-Series remains high and that the sales decline reflects “a retiming of commercial production following last year’s aluminium supply shortages.” The company expects supply to recover more fully in the second half. The F-Series remained America’s top-selling truck despite the drop. Ford estimates its US retail market share rose 0.2 percentage points year on year to 12.3%.
The results slightly beat Cox Automotive’s forecast for an 11.5% decline. Ford has sold 1 million vehicles year-to-date through June, down 9.6% from 1.1 million in the first half of last year. The broader US auto market is being reshaped by surging hybrid demand, with most major automakers reporting better-than-expected Q2 numbers driven by hybrids. GM’s sales also fell, down 4.2%, with its EV sales declining as well.
June industry sales were up 7.5% year on year at an adjusted selling pace of 16.67 million units, higher than most forecasters expected. The Big Three automakers are already restructuring as birth rates fall and robotaxis arrive, but the near-term picture is more mixed. Hybrid vehicles are driving growth while fully electric models lose ground, and supply chain disruptions continue to constrain individual automakers’ results.
