Today, Bumble launches an in-app dating advice hub with content from dating and relationship experts.
The dating app where “women make the first move” has had a tumultuous time lately. Last year, Bumble revamped the “first move” with Opening Moves, a way for men to message women first on the app. Then-CEO Lidiane Jones said this was brought about by user feedback about dating app exhaustion — something that daters have been complaining about for years.
At the start of 2025, Bumble founder and original CEO Whitney Wolfe Herd announced she was coming back to lead the app. Last month, Bumble announced a layoff of 30 percent of its staff, signalling consequences for ongoing dating app fatigue.
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Now, Bumble will launch 20 pieces of exclusive advice content from experts Jillian Turecki, Shan Boodram, and Kier Gaines, including both articles and videos. From a screenshot shared with Mashable, it looks like the hub will also have content displayed in a format similar to Instagram stories. Themes include being yourself on the app, moving from the app to IRL, self-love, first dates, and connecting with others. Bumble’s press release states that this “marks a broader evolution in Bumble’s approach — blending technology with human insight.”
Seeing as daters want to meet each other in-person but don’t know how (from 10 daters Mashable spoke to earlier this year), it makes sense that Bumble wants to lean into the “human” aspect of dating. It also makes Bumble stand out as, in recent years, dating apps have blended together as they copy distinct features from each other. At a time when dating apps are adding more and more AI, human experts may be what draws users back in.
In the press release, Jillian Turecki said she’s excited to partner with Bumble on the Dating Advice Hub. “Dating should be exciting, not exhausting and with the right support, it really can be.”
